Inclusivity in design

Every user deserves an equal experience.

Niteowl Creative
3 min readMar 19, 2023
Inclusivity in design — expert ui/ux advice
Empathy for your users includes accessibility

Hey there! Today, let’s talk about something that is often overlooked in UI/UX design — accessibility! Accessibility is all about making sure that everyone, regardless of their abilities, can use your app or website with ease.

Why is accessibility important in UI/UX design, you ask? Well, for starters, it’s the right thing to do. Everyone should be able to access the internet, and not just those who are able-bodied. But beyond that, making your UI/UX design accessible can also benefit your business. By making your app or website accessible, you open up your product to a wider audience. This can lead to more users, better engagement, and even better SEO rankings!

So, how can you make your UI/UX design more accessible? Here are a few tips to get you started:

Contrasting colors

Use contrasting colors One of the simplest ways to make your UI/UX design more accessible is to use contrasting colors. This makes it easier for people with visual impairments to see the different elements on your page. Make sure your text color stands out against your background color, and that any clickable elements are clearly distinguishable.

Font size

Consider font size and type Another thing to consider is the font size and type you use in your UI/UX design. Make sure your text is large enough to be read by those with visual impairments, and use a font that is easy to read. Stay away from fancy cursive fonts or ones that are too thin.

Alternative text

Provide alternative text for images For those who are visually impaired, images on your app or website may not be helpful. That’s where alternative text comes in. Alternative text (also known as alt text) is a short description of the image that can be read by screen readers. This allows those with visual impairments to understand what the image is conveying.

Descriptive labels

Use descriptive labels When creating labels for buttons or forms, make sure they are descriptive. Avoid using labels like “click here” or “submit.” Instead, use labels that describe what the user will be doing, such as “add to cart” or “sign up.”

UX testing

Test your UI/UX design with real users The best way to ensure that your UI/UX design is accessible is to test it with real users. Reach out to people with different abilities and ask them to test your app or website. This will give you real feedback on how to improve your design.

KISS (Keep it simple, stupid.)

Keep it simple Finally, keep your UI/UX design simple. Avoid using too many colors or images, and make sure the layout is easy to navigate. This makes it easier for everyone to use your app or website, regardless of their abilities.

In conclusion, accessibility is an important aspect of UI/UX design. By following these tips, you can make your app or website more accessible and open it up to a wider audience. Remember, everyone deserves to access the internet with ease, so let’s make sure our UI/UX designs reflect that!

Niteowl Creative is a small design & development agency with a focus on providing inclusive experiences across the web for our clients.

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Niteowl Creative

Niteowl Creative is a small design and development agency, with a strong focus on inclusive design practices. We work with businesses of all shapes and sizes.